For an inventor in San Jose, California, a strategic business plan was developed to take his energy-saving concept and create a $140 million dollar business within 5 years with venture capital.  The prototype product was a novel turbo charger designed to reduce diesel fuel consumption by 10% in truck engines versus today's conventional engine designs.  From a thorough market assessment, it was determined that this was an opportunity within a $13 billion dollar market.  The product design was patented during the course of the development of the business plan.  A management team was identified to lead product development, generate sales from early adopters, and manage the business.  Prospective clients were interviewed for their feedback on all aspects of the product.  A detailed sales plan to capture the $140 million dollars of annual revenue was developed.  The plan called for three rounds of financing with IRRs between 75% and 185%, while still maintaining significant equity for the founders.  The business plan was presented to three sets of local investors.   

Fuel Cell Manufacturer

For a fuel cell component manufacturer in the San Francisco Bay Area, Market Potential provided critical guidance and support to position the firm for their first institutional round of funding.  Funded originally by an angel investor, Market Potential worked with members of the firm and the angel to develop a business plan and investor presentation that would be well-received by the investment community.  While technical parts of the business were in place, Market Potential helped improve on the business aspects of the firm's strategy, including economics/ROI, partnership development, target market, competition, and team building.  By bringing a strategic business perspective to the venture, guidance provided by Market Potential improved the investment prospects for the firm.   Potential investors were identified and strategies to pursue them were developed. 

Internet Healthcare

For this San Francisco Bay Area firm, funding was needed to continue development of their internet diagnosis tool and cultivate key partners that can provide critical web content.  The firm intends to provide its web diagnosis tool to physicians to help diagnosis of ailments that are difficult to assess unless one is a specialist.  Market Potential developed a funding/partnership plan whereby the firm, granting healthcare agencies, and academic institutions team together to develop elements of the web diagnosis tool associated with target ailments or diseases.  Teams of granting agencies and academic institutions were identified in the plan.