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Today's energy markets are changing rapidly with new distribution models and sources of energy competing in the marketplace. New firms focused on alternative fuels and distributed generation must address questions of pricing, investment, and production reliability to a new set of customers. Meanwhile, transportation, stationary power, and portable devices continue to evolve, and the energy requirements in terms of storage and power demand change with the market needs, posing a continuing challenge for new energy technologies.
Market Potential helps energy firms understand the market need, infrastructure requirements, financing solutions, and adoption strategies for their technologies into the marketplace. We specialize in technologies addressing alternative fuels and portable and stationary power.
Our four core services represent the key strategic tools our clients need to grow:
Leveraging our extensive market knowledge, we design and perform market assessments to help our clients understand the value of their energy in specific market segments, the infrastructure needs, and the cost of raw materials to generate that energy.
Market Potential provides its clients with key market intelligence to assess their competitiveness against conventional forms of energy, such as crude oil and natural gas, and new competing technologies, leading to key strategic recommendations.
Leveraging its deep commercial network, Market Potential develops critical partnerships for its clients to help them develop their technology, grow, and access the marketplace - a critical step in a sector where infrastructure dictates market access.
Using its our network of angel and venture capital investors, Market Potential helps position its energy clients with desired energy investors, developing key features of the business so that investors will find their venture attractive.
October, 2008 - After cresting in July near $150/bbl, crude oil prices have dropped dramatically to less than $80/bbl on demand concerns caused by the weak economy. Similarly, natural gas prices have fallen from their peak of over $13/1000cf to less than $7/1000cf amid concerns on the economy.
October, 2008 - Investment in clean technology, which includes renewable energy, exceeded $1 billion dollars, a 13% increase over the previous quarter. Clean technology investments continue to increase despite decreases in investment in other sectors.
October, 2008 - President Bush signs the $700 billion dollar bailout bill which includes tax incentives for solar, wind, biofuel, carbon sequestration, and energy efficiency efforts.
February, 2007 - BP announces $500 million dollar grant to further research in alternative fuels, solar energy, and petroleum exploration at UC Berkeley.