Today's energy markets are changing rapidly with new distribution models and sources of energy competing in the marketplace.  New firms focused on alternative fuels and distributed generation must address questions of pricing, investment, and production reliability from its customers. Meanwhile, transportation, stationary power, and portable devices continue to evolve, and the energy requirements in terms of storage and power demand change with the market needs, posing a continuing challenge for renewable energy technologies.

Market Potential helps  energy firms understand the market need, infrastructure requirements, financing solutions, and adoption strategies for their technologies into the marketplace.   We specialize in technologies addressing alternative fuels (such as cellulosic feedstock), renewable energy, and combined heat and power.

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Sector Services

Our four core services represent the key strategic tools our clients need to grow:

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Market Assessments

Leveraging our extensive market knowledge, we perform market assessments to help our clients understand the value of their energy technology in specific market segments, the infrastructure needs, the entry barriers, and the cost of raw materials to generate the desired energy.

Competitor Assessments

Market Potential provides its clients with critical market information to assess their competitiveness against conventional forms of energy, such as crude oil and natural gas, as well as new competing technologies, leading to key strategic recommendations.

Partnership Development

Leveraging its deep commercial network, Market Potential develops critical partnerships for its clients to help them develop their technology, access the marketplace, and gain market share - a critical need in a sector where infrastructure dictates market access.

Investor Positioning

Using our network of angel and venture capital investors, Market Potential helps position its energy clients with well-matched energy investors, developing key features of the business to maximize investor attractiveness.

Breaking Energy News...

April, 2015 - After bottoming in March, crude oil prices rose, settling below $60, driven by geopolitical issues affecting supply. Natural gas prices fell to less than $2.80 per 1000 cf on high inventory levels.

April, 2015 - US clean energy investments decreased to $89.8 million in the 1st quarter of 2015, down 60% from the 1st quarter of 2014 with a dramatic decrease in late stage financing.

August, 2013 - Lawrence Berkeley National Laboratory reports that prices for installed solar PV systems fell in 2012 to between $0.30/W and $0.90/W relative to 2011 prices.  The decrease in installed costs was due to the reduced costs of solar panel materials.

June, 2013 - For the week-ending May 31, US crude oil production exceeded imports for the first time in 16 years.  Increased domestic production is driven by oil and gas production from US shale formations. 

December 2012 - DOE releases a study indicating net benefits for the export of liquid natural gas (LNG) from the US to countries with a free-trade pact.  The study paves the way for more permitting of LNG export facilities in the US.

April, 2011 - The White House sets goal to reduce petroleum imports by 33% by 2025.  President Obama notes the US would achieve this by increasing responsible oil and gas production, improving fuel efficiency, and investing in clean alternative fuels.   This goal was achieved by 2014.

March, 2011 - State of California decisively passed the 33% Renewable Standard legislation requiring utilities to derive 33% of their power from renewable sources by 2020.

July, 2010 - DOE releases technology development roadmap for algae-based biofuels.   The roadmap is intended to identify challenges for algae-to-fuel and where research and development should be focused over the next 15 years (National Algal Biofuels Technology Roadmap).  Bill Buchan of Market Potential, Inc., helped author this DOE roadmap.