Climate change is now recognized as a global problem, one that may forever change our planet unless we become more sustainable. Regulations are forming to control greenhouse gas emissions and drinking water standards.  Industry is moving forward to address global warming and drinking water contamination and re-use.  Investors are supporting the development of clean technologies as industry embraces sustainable business models that appeal to the marketplace. To be sustainable, today's firm must minimize its impact on the environment while being profitable.

Market Potential helps environmentally-oriented firms understand market needs, economics, regulatory impacts, and adoption strategies for environmental technologies.   We specialize in technologies addressing clean air, clean water, green substitutes, sustainability strategies, and regulatory support.  

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Sector Services

Our four core services represent the key strategic tools our clients need to grow:

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Market Assessments

Leveraging our extensive market knowledge, we design and perform market assessments to help our clients understand the value of their environmental technology, the economic benefits, and the regulatory landscape that drives market penetration.

Competitor Assessments

Market Potential provides its clients with key market intelligence.  Our competitor assessments uncover our client's environmental benefit and unfair market advantage with strategic recommendations to leverage these advantages for success.

Partnership Development

Leveraging its deep environmental network, Market Potential develops critical partnerships for its clients to help them commercialize their technology and gain access across several different market segments.

Investor Positioning

Using its our network of angel and venture capital investors, Market Potential helps position  environment clients with investors interested in environmental technologies.  We help clients optimize key aspects of their business to make their company attractive.

Breaking Environmental News...

April, 2015 - US venture capital investments in environmental technology for the 1st quarter of 2015 decreased to less than $5 million, representing a decrease of 90% with respect to the 1st quarter of 2014.

March, 2015 - California Governor Brown proposes new climate change goals for 2030, including a 50% reduction in petroleum use and a renewable energy mix of 50% for the electricity grid.

February, 2015 - The recent State of California cap and trade auction had a clearing price of $12.21 per metric ton, up 1% since the previous November auction.  Prices continue to be depressed due to broad changes in the cap and trade regulation where additional free allowances are being provided to industry to address anti-competition concerns in certain industries in 2014.

November, 2014 - China and the United States agreed to limit greenhouse gas emissions. China agreed to cap greenhouse gas emissions by 2030 by infusing 20% renewable energy into their energy mix.  The United States agreed to reduce greenhouse gas emissions by 26% to 28% below 2005 levels by 2025.

June, 2014 - EPA proposed regulation 111 (d) requiring states to reduce greenhouse gas emissions from electric generating units by 30% by 2030.  EPA is on track to promulgate the regulation by June of 2015.

June, 2012 - US Supreme Court affirmed that US EPA has the authority to regulate greenhouse gases.  This landmark ruling clears the way for US EPA to implement regulations and incentivize practices for reducing greenhouse gases.

February, 2012 - For 2010, EPA reports that 72% of greenhouse gas emissions come from power plants (2300 MM MT).  The second largest industrial sector of greenhouse emissions are refineries at 6% (183 MM MT).

December, 2010 - State of California promulgates an historic cap and trade regulation to limit generation of greenhouse gases.  California will link this program with Quebec in 2015 and seeks to link the program with as many as eight additional western states and two other Canadian provinces to create one of the largest cap and trade systems in the world.