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After a prolonged industry-wide consolidation, the environmental industry is moving forward to address global warming and drinking water contamination. Regulations are forming to control greenhouse gas emissions and drinking water standards. Private investors are starting to drive the development of clean technologies and analytical techniques, as industry embraces sustainable business models. To be sustainable, today's environmental firm must impact the bottom line of its clients from an economic and environmental perspective.
Market Potential helps environmental firms understand the market needs and economics, the regulatory landscape, financing solutions, and adoption strategies for their technologies into the marketplace. We specialize in technologies addressing clean air, clean water, green substitutes, and monitoring of pollutants.
Our four core services represent the key strategic tools our clients need to grow:
Leveraging our extensive market knowledge, we design and perform market assessments to help our clients understand the value of their environmental technology, the economic benefits, and the regulatory landscape that drives market penetration.
Market Potential provides its clients with key market intelligence. Our competitor assessments uncover our client's environmental benefit and unfair market advantage with strategic recommendations to leverage these advantages for success.
Leveraging its deep environmental network, Market Potential develops critical partnerships for its clients to help them commercialize their technology and gain access across several different market segments.
Using its our network of angel and venture capital investors, Market Potential helps position environment clients with investors interested in environmental technologies. We help clients optimize key aspects of their business to make their company attractive.
October, 2008 - Investment in clean technology, which includes pollution and recycling ventures, exceeded $1 billion dollars, a 13% increase over the previous quarter. Clean technology investments continue to increase despite decreases in investment in other sectors.
July, 2008 - Despite a US Supreme Court ruling in April of 2007 compelling EPA to regulate greenhouse gases, EPA issued a report claiming that Congress, not EPA, should regulate greenhouse gases.
June, 2008 - NASA warns Congress that due to the build up of greenhouse gases in the earth's climate system, we are approaching a tipping point which will lead to irreversible damage to our ecosystem.
November, 2007 - The Environmental Law Institute estimates that 3.8 billion is spent annually on the environmental impacts to wildlife habitats and the environment.
February, 2007 - International rules now allow the storage of CO2 beneath the seabed.
August 2006, California enacts the Global Warming Solutions Act of 2006 to reduce greenhouse gases emitted in 2020 to 1990 levels.