Partnership Development

Few firms can acquire all of the resources necessary to grow to their full potential.  Small firms often lack the capital to acquire the necessary resources to complete the product development cycle.  Forming strategic partnerships allows firms to utilize resources they do not own, thereby providing a pathway for continued growth.  These partnerships are critical as a firm continues to develop its technology and seeks access to the marketplace. 

Market Potential utilizes business expertise and extensive commercial network to identify and develop critical partnerships for our clients. We position our clients as attractive partners in a mutually beneficial alliance.  Using our market contacts, we bring together potential partners, helping them see the value of a partnership and constructing a win-win deal for both parties.

Service Cases



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Our four partnership development services are the key strategic tools that allow our clients to develop sustainable and valuable partnerships:

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Identify Key Partners

Using our market network, Market Potential finds key partners for our clients based on their strategic needs.  We identify partners that can realize a benefit from an alliance with our clients, a necessity for a sustainable relationship.

Partnership Positioning

To be successful, a firm must position itself as an attractive partner.  Market Potential helps its clients create the necessary positioning and image so that target partners see the opportunity in an alliance.

Introduce Our Clients

Leveraging our market contacts, Market Potential helps its clients by securing the first partner meeting, the opportunity to present the business case to a prospective partner.  We help both parties see the value of an alliance.

Construct Win-Win Deal

With our expertise and market knowledge, Market Potential assists our clients in developing a win-win deal for our clients and their partners.  The successful deal is one where both parties realize the benefit of the alliance.